Why Pretend Play Matters: Boosting Creativity in Young Children
Pretend or imaginative play isn’t 'just play.' It’s a powerful way for toddlers and preschoolers to grow their creativity, social skills, problem-solving, and imagination — all while having fun.
From about age one, children start simple role-play, like pretending to sleep. As they grow, their play becomes more detailed — adding props, acting out familiar routines, and eventually exploring different themes with friends. By three, many children are collaborating, using language, gestures, and imagination to bring whole worlds to life.
Research by Professor Sandra Russ shows that pretend play builds storytelling skills, emotional expression, and creative thinking — qualities that shape future innovators, artists, and problem-solvers.
How to Encourage Pretend Play at Home
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Make space for imagination. A cosy corner with blankets, pillows, boxes, and simple props invites endless play.
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Offer dress-up items. Hats, scarves, and fabrics can turn kids into anything from a chef to a superhero.
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Pick open-ended toys. Less is more — avoid overwhelming them with too many structured toys.
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Join in (without taking over). Follow their lead, add ideas, and introduce new words naturally.
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Link play to real life. Cook for a teddy, pretend to run a shop after visiting the store, or act out a book.
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Embrace boredom. Quiet moments spark fresh ideas and build resilience.
When we play along, we connect with children in a special way — and help them develop creativity, confidence, and critical thinking that lasts a lifetime.
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